John Rode
John Rode
June 08, 2016

4 Simple Steps to Avoid the Behavior Analytics Query Quagmire

When analyzing how (and why) your users achieve successful onboarding, engagement, retention and conversion it's easy to get lost in the query quagmire, "How many users who do X also do Y and convert? Hmmm. How many do Y before Z and then convert? Ok, what about V...". Exhausting.

A 4-step approach to your behavior analytics can help you break down your users' conversion path into bite-sized chunks your team can make better sense of and take action on.

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John Rode
John Rode
May 06, 2016

Simply use the Kano Model

Feature requests can exhaust product managers. Ideas come from all angles - sales, CEOs, customers, marketing. I'm certainly guilty of overdoing my morning coffee and wanting to play product manager from time to time.

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John Rode
John Rode
April 07, 2016

Fox vs. Hedgehog: HOW Growth and Product Teams Should Think

Philip Tetlock published an intriguing book, "Superforecasting: The Art and Science of Predictions". Growth teams and product owners, it's time to figure out whether you're a fox or a hedgehog (say fox, say fox!).

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John Rode
John Rode
March 31, 2016

Visualize your conversion path [template]

When I dig into the behavior of users I often find I'm swimming in events. Which are predictive of conversion to paid? In what order are they triggered? What's the function of each event? I have yet to find a tool that can pull of all these insights into one place. So, to help keep my sanity, I put together this slide to help visualize the behavior of our users. You can view it above and download it here for your own use. Let me know what you think!

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John Rode
John Rode
March 16, 2016

7 Free Conversion Funnels That Rock

Conversion funnels! We all love them. Unless our results are weak, of course. Then it's "down with funnels"! Anyway, at some point you have to present your funnel to a broader audience. Whether it's the executive, marketing or product teams. But creating your own conversion funnel can take hours, and a screenshot from your analytics app may not do the trick (i.e., it's blurry and you can't read the tiny numbers). Have no fear, the conversion funnel templates are here!

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John Rode
John Rode
March 10, 2016

Embrace the Squiggly Conversion Path

Your Customers likely follow a crooked conversion path. In fact, they probably follow several crooked conversion paths. Think of it like Google Maps. Type in your starting point (e.g., registration page) and destination (e.g., payment confirmation) and the results show you a primary path, a second and sometimes even a third path.

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John Rode
John Rode
March 01, 2016

Map Your Customer Journey [template]

DOWNLOAD THE CUSTOMER JOURNEY TEMPLATE

As product owners, growth marketers and (gasp) growth hackers, we consume a steady supply of conversion funnels, AB test results and the like. But occasionally we're called out on the carpet to present to higher-ups our grand vision on how we'll drive growth. The customer journey, how we segment it, and which stages require more attention is typically is part of that presentation. But have no fear, our new customer journey template is here.

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John Rode
John Rode
February 18, 2016

Onboard Customers Like a Beast

Customer onboarding is critical, even if your business model is self-serve or light-touch. If you think your job is over once users have registered, then you're not onboarding like a beast!

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Danielle Kucera
Danielle Kucera
February 09, 2016

Customer-Quoting Teams Build Better Products

Last week, I went to a conference that lost power because – wait for it -- it rained in San Francisco. Attendees foraged for breakfast yogurt by candlelight and gathered kumbaya-style around the speakers, who were awkwardly shouting wisdom. For about two hours, it became more camping party than tech event. (This was the Lean Startup Conference, by the way.)

But in the vein of writing about the conference portion, I'm going to share what I learned from a great session on how to make sure customer feedback directly affects your products.

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John Rode
John Rode
February 02, 2016

The 5 Easiest Product Changes That Reduce Churn

Our recent What Causes Customer Churn poll is flashing product underperformance as the leading cause of churn (24%). The second highest voted is “Poor On-boarding” (19%). This all makes sense. Typically, a churn problem can be directly linked to the initial customer experience – it’s crushing user momentum before they even get started.

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