When analyzing how (and why) your users achieve successful onboarding, engagement, retention and conversion it's easy to get lost in the query quagmire, "How many users who do X also do Y and convert? Hmmm. How many do Y before Z and then convert? Ok, what about V...". Exhausting.
A 4-step approach to your behavior analytics can help you break down your users' conversion path into bite-sized chunks your team can make better sense of and take action on.